Our Mission

We get it, life’s fast-paced and you need things in a snap. That’s why we developed AnemoCheck Mobile, so you can get your Iron Grade in seconds, not hours, to make wise decisions that can keep you on-the-go anytime, anywhere.

What’s an Iron Grade? It’s an iron score based on a picture of your fingernails combined with a diary to track your nutritional intake and mood. Not getting enough iron, folate or vitamin B12 in your diet may cause fatigue, lightheadedness, dizziness, or brittle nails.

Our Story

Our CEO and founder Erika, and her business partner, Rob, are just two of more than 1.62 billion people worldwide who struggle with anemia, the most common blood disorder.

Their personal battles inspired them to develop affordable and accessible products to check their Iron Grade, so people like them don’t have to put their life on hold anymore.

Making products isn’t our passion, though—helping people is.

Our ultimate goal is to provide you with the education and accessible tools you need to make important lifestyle decisions, so you can live the life you want. And if you need us, we’re right in your pocket.